Ardley Advantage

benefits

Your automated offer engine

Here’s how Ardley Advantage grows your loan pipeline:

Engage eligible borrowers faster

Deliver pre-qualified, interactive loan offers directly to borrowers through their preferred channels with no manual work required.

Boost loan volume across products

Show multiple offer types, rate/term, cash-out, purchase, to meet borrower needs and increase application volume.

Automate the path to completed apps

From eligibility to intelligent routing and pre-filled applications, Ardley Advantage guides borrowers all the way to "Submit."

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features

Engage with borrowers and close the deal

Interactive offers

Serve up dynamic, personalized loan offers based on borrower data and real-time market shifts with Navigator

Automated application flow

Move borrowers from offer to pre-filled application to conditional approval — without manual touchpoints

Custom underwriting

Apply your unique pricing rules, eligibility logic, and LLPAs at scale with Autopilot

Flexible APIs

Easily integrate with your existing tech stack, including LOS, CRM, and servicing platforms

First mover edge

Be the first in your borrower’s inbox with increased marketing agility from Ardley’s Intelligent Marketing

Other features

Ardley Intelligence – Identify opportunities in your portfolio with daily pricing and market-sensitive forecasting
Navigator – Let borrowers explore and compare offers on their own terms
Autopilot – Trigger auto-filled apps with real-time pricing and custom underwriting

How it Works

How Ardley powers borrower engagement

From smart offers to seamless applications

step 1

Deliver smart offers

Eligible borrowers receive interactive offers based on their data, not generic marketing, increasing trust and engagement.

step 2

Let borrowers drive the process

With tools like Navigator, borrowers can explore real-time scenarios, compare terms, and choose what’s right for them.

step 3

Automate applications

Pre-filled, compliant applications reduce friction and ensure your team receives qualified, high-intent leads.

step 4

Convert with confidence

Every touchpoint is powered by real-time pricing, LLPAs, and eligibility so your borrowers and your team stay aligned.

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